Resume

MICHAEL SMETHURST HYBRIS CONSULTANT

OBJECTIVE

Pro-active strategist and innovator with 20+ years experience in providing leadership, concise and precise communication and innovative management consulting to e-commerce and content management organizations in B2B, B2C and ecommerce marketplace organizations.

SKILLS

Hybris | Demandware | Offshore Software Development | Product Management | Agile Transformation | Functional Analysis |Agile Story Writing | Product Backlog Management | Product Roadmapping

EXPERIENCE

HYBRIS CONSULTANT | OCTUS HOLDINGS LLC | 2/2016-PRESENT

  • Define hybris B2B Marketplace functionality, create user stories, test plans and presentation to stakeholders
  • Creation of product backlog for B2C e-commerce marketplace moving from custom system to hybris

ACCOUNT DIRECTOR | EPAM SYSTEMS | 7/2014-2/2016

  • Manage $12MM book of business for large offshore software development office and system integrator
  • Specialize in product management of ISV e-commerce and hybris implementation
  • Lead functional analyst on large B2B hybris implementation for large multinational manufacturer

SENIOR CONSULTANT | GRID DYNAMICS | 9/2012-8/2014

  • Hybris functional and engagement lead for B2C grocery chain implementation
  • Lead CICD and Automated testing engagement for national retail ecommerce re-platform

SENIOR CONSULTANT | EMC | 2/2011-9/2012

  • Hybris consulting on B2B implementation for large networking component manufacturer
  • Agile transformation manager • Lead functional analyst for product management, catalog and ecommerce experience.

SENIOR BUSINESS ANALYST | VARIOUS | 5/2007-2/2011

  • Requirements gathering, specification writing and solution validation for various CMS programs
  • Search Engine (knowledge discovery) tuning and relevancy definition
  • White paper authoring – content management system case studies and CMS product reviews and documentation
  • Wireframe to high-fidelity prototype creation

INTERACTIVE ANALYST | AMBERLEAF |10/2005-5/2007

  • Analysis and documentation for online publishing and content management system
  • Search relevancy definition
  • UI/UX development

PRESIDENT | AMPLIFIED INDUSTRIES/RADIANT | 1999-2005

  • Founded and ran open source based consultancy for online marketing, search engine optimization, display and text advertising campaigns
  • Creation of highly successful relationship marketing campaigns for domestic and international clients – specializing in alcoholic beverage category

DIRECTOR OF PRODUCTION | SFINTERACTIVE | 1998-1999

PROJECT MANAGER | WORLDPLAY GAMES | 1997-1998

CREATIVE PRODUCER | AOL | 1996-1997

DIRECTOR OF PRODUCTION | BIG TOP PRODUCTIONS | 1995-1996

EXECUTIVE PRODUCER | JUDSON ROSEBUSH CO. |1991-1995

DESKTOP PUBLISHER | THE STERLING GROUP | 1990-1991

 

EDUCATION

BA | ENGLISH WRITING & LITERATURE | HAMPSHIRE COLLEGE

Self-directed major in writing and English literature with a focus on modernist and American transcendentalists

HYBRIS FOR BUSINESS ANALYSTS | 2014

COASTAL PASSAGE MAKING | 2/2017 | US SAILING

COASTAL NAVIGATION | 10/2015 | US SAILING